Title: Unleashing The Power Of Web 2.0 On Your Network Marketing Campaign
Lorenzo Rothery

If there is one business model that has changed drastically over the past decade, it is the network marketing model. No longer is this form of marketing practiced by soliciting clients on an offline basis only.

It doesn't work. well, it is just more time consuming than doing it online. The market has moved over online in a mass exodus. Almost all network marketers worth their salt are making the best use of the Internet and its resources to expand their networks. But why is this working so amazingly well?


The main reason is the giant tidal wave that the Web 2.0 concept has brought in.


In order to understand why network marketing is going from leaps to bounds on Web 2.0, it is mandatory to first understand what Web 2.0 is. In the early days of the Internet, the websites were all static. All we could do with them was to take information. But today, the times have really changed.


Now, we not only can check out the websites, but we can also interact with them. LookYouTube and you will understand this. The information  at a website like is all out there for public consumption. People are open to check out what is there on the website, make comments on it, pass on what they like to their friends
and so several other things with the content which were probably not the originally intended plan when the Internet was introduced.


You actually get to network with others at a rate and pace that was just not there before. You can meet people who live in your community or people from around the world. You are suppose to network while you are building your business.

This has brought on a sea of change in the network marketing world. Networkers are now making the best of social bookmarking and networking sites such as MySpace, hi5, Facebook, Orkut, YouTube, EzineArticles and several more of them to reach out to the general public.


This works because once a person has liked some content, he or she is likely to pass it on to others. This has become very simple with the introduction of syndication and bookmarking, which are two very essential elements that have given new wings to the social network marketing world on the Internet.

And we must definitely not forget the power of the blog, which is a fundamental and probably one of the oldest elements of Web 2.0. Network marketers arelargely into managing blogs and they find the vast benefits of being part of the blogosphere.

They are able to build their networks, inspire them to make progress in their opportunities, generate new leads, consolidate their positions, build brand identitiesand so many more things.

It is sure that Web 2.0 has changed the way network marketing works. But we must also know that this is not the end. The Internet wave is going from strength to strength and there is no telling where the next wave will lead network marketing and all the people associated with it.