How to Design an Effective "About Us" Page
On the internet it is really important for people to know who
you are & what you are about. They are checking you out just
as they would offline so you have to be putting your best foot
Your website’s "About Me" or "About Us" page is often one
of the highest ranking pages on a website. It’s important for
many reasons. You want it to help brand your business. You
want it to establish credibility and liking. And, you also want
it to motivate an action. Here’s how to design and effective
"About Us" page.
Step One: Embrace Your Unique Voice
Your "About Us" page isn’t the place to get cutesy or
ultra-creative. However, it is the place to share your personality
and voice. Share what it is about you that is unique and why
you’re passionate about your niche and customers.
Step Two: A Picture
A picture is necessary here. Some people skip it but consider
testing your page with and without a picture. People want to
connect a face to your business. If there are more of you, say
you’re a team or a partnership, then include pictures of everyone.
Step Three: Logical Organization
Organize your "About Me" or "About Us" page into logical sections.
It’ll make it easier for you to write and it’ll be easier for your
audience to read and digest. For example, some categories or
sub-headings might include:
* About the Company
* Our History
* About Me/Who Is Joe/Jane Doe?
* Why Me/Why Us?
Step Four: A Call to Action
What do you want people to do after they’ve read your
"About Us" page? Always have a purpose and a call to
action that supports your purpose on every web page,
including this one. Common calls to action include:
* Download our free report
* Contact us
* Get a free quote
* Take advantage of ...
* Share on Twitter, Facebook, LinkedIn etc.
When creating your "About Us" page, sit down and
create a rough draft first. Outline the things you want
to share and the things you think your prospects want
to know. Don’t be afraid to brag here. In most cases
you don’t want to list a complete work history, but
you do want to highlight your achievements.
Consider also including a few short testimonials or
endorsements if they support your achievements.
For example, if you say that your ebook has sold
more than 5000 copies, then you can include a short
review from a notable industry person after that claim.
Also take the time to optimize it for the search engines.
Use your primary keywords in the description and also
make sure they naturally occur a few times in the copy.
Your "About Us" page is important. Don’t skip it.