Customers are the heart and soul of your business. Without them there just isn’t a business.
And when you have loyal and devoted customers it just makes being a business owner the
best thing in the world. There’s nothing like building a community of like-minded individuals.
So what can you do to build and grow the love? Here are a few ideas to make your customers
love your small business.
Everyone enjoys a good freebie. When you provide your customers with regular value that
costs them nothing, not even their email address, they really start to feel appreciated. They
also start to truly appreciate you too. Freebies can come in the form of promotional offers
like a BOGO (buy one get one).
You can also share free downloads and information. It’s more than offering free content.
Offer free downloads too. Think about reports, videos, checklists, comparison charts,
workbooks, and lists. Help your customer by providing extra value for free.
Superior Customer Service
Over deliver when it comes to customer service. Provide them with an exceptional customer
service experience and make sure the experience is consistent. Each time you interact with
a customer - whether it is on a social networking site, via telephone or email or face to
face - make sure they know how much you appreciate them.
How? Create systems that support a great experience. Autoresponders can ensure each
customer email is acknowledged in a timely manner. Apparent policies and procedures and
a FAQ page can help ensure customers can easily find answers to their questions. And a
friendly, polite, and welcoming communication can reinforce your customer service vision.
Make sure everything you do is done to the best of your ability. Always put forth quality
information, products and services. Quality matters. It not only helps you earn customer love;
it also helps build credibility and authority in your industry. People will share the good news
about you and your business. You’ll receive referrals and recommendations. It’s one of the
best ways to build a business.
Create high expectations for yourself and your business. Then rise up to the challenge to
meet them. Provide an exceptional customer service experience. Give your customers a
steady supply of no cost value, and take steps to ensure each and every product or service
you deliver or represent is top notch.
Treat your customers like you want to be treated and you’ll be well on your way to building a
loyal and loving customer list. They’ll buy from you more often. They’ll refer you to others and
they’re the best people to work with. Loving customers make being a business owner worthwhile.